Santevation

Advancing Infant Skincare: Santevation’s Role in Developing the “Baobei 1000” Brand

The brand name “Baobei 1000” is inspired by Professor David Barker’s DOHaD theory (Developmental Origins of Health and Disease), which emphasises the significant impact of early life environment, nutrition, psychological, and social conditions on an infant’s growth and long-term health. The first 1,000 days of life are particularly crucial in shaping the future of human health.

About "Baobei 1000"

"Baobei 1000" prioritises safety and effectiveness, recognising that infants have a more delicate skin barrier, necessitating higher standards for ingredient safety. In its initial phase, two product series were developed: a very gentle skincare series designed for newborns aged 0-60 days and a skin protection series specifically for babies aged 0-3 years and above with eczema.

Santevation, in collaboration with Huashan Hospital, affiliated with Fudan University and Shanghai First Maternity and Infant Hospital, has empowered the “Baobei 1000” brand from multiple perspectives in China.

Baobei 1000 Skin protection series

Medical experts provided fundamental requirements and design concepts, aiming to create segmented product lines based on the characteristics of newborn and infant skin. They conducted comparative studies on the components of natural and synthetic vernix caseosa, used safer raw materials, and employed lipid encapsulation technology to slowly release moisturising ingredients, extending hydration duration.

Gentle Skincare for Newborns

Based on these insights, Santevation formulated solutions for the synergistic enhancement of raw materials and compound combinations. Our designs utilised a liquid crystal emulsification system and high-quality plant extract complexes to form a protective skin layer while eliminating potentially risky ingredients such as sulphates and benzene compounds, thus enhancing product safety.
Since the project launch, the products have received widespread acclaim from medical experts and parents, providing relief to many babies suffering from dry, itchy skin and eczema.